Independent advisory. Lausanne.
Growing audience. Flat revenue. We find out why.
EvidenSe is an independent advisory practice for federations and leagues, rights holders and clubs, brands and investors. We show you where commercial value is really being created, where it is leaking, and what to grow, fund, back or stop.
Visibility is not revenue.
Most sport organisations can prove they are being watched. Far fewer can prove they are being paid for it.
Followers, views and Olympic peaks are not the same thing as monetisable demand. Treating them as if they were is how commercial decisions quietly go wrong, and how a strong year on paper becomes a difficult conversation with the board.
The same gap sits on the other side of the table. Capital is committed to sport properties, teams and sporttech companies on the strength of reach figures that were never built to predict revenue.
The problem is rarely a shortage of data. It is that nobody has the time or the mandate to turn scattered signals into a decision that survives contact with a board or an investment committee.
What sport has, and what it runs out of.
There is plenty of this
- Dashboards
- Reports
- Benchmarks
- Audience data
This is what runs out
- Clear options
- Tested assumptions
- An honest view of the risk
- A recommended move
- A decision that holds
The Decision Sprint.
Step 1
Gather.
We bring together your commercial, audience, digital and sponsorship data and set it against the market evidence around you. We interview the few people inside your organisation who hold the real picture.
Step 2
Test.
We test pricing, packaging, rights structure and audience quality to establish where revenue is leaking, where you are underpriced, and which assumptions no longer hold.
Step 3
Decide.
We deliver a board ready recommendation setting out what to grow, hold, reprice or stop, together with the reasoning that supports it.
You get
- A written decision memo, board ready
- A working session with your leadership team
- A ranked shortlist of moves, scored on realistic revenue impact
Fixed scope, agreed before we start. No retainer. Most sprints run three to four weeks, depending on how quickly your team can make time for us.
Start a conversationFour situations we are built for.
Your audience has grown faster than your revenue.
The reach is real. The commercial return has not followed, and nobody can say precisely why.
Federations, leagues, clubs, rights holders
You are about to commit capital.
A property, a team or a sporttech target needs a view on upside, risk and durability that an investment committee will accept.
Investors, funds, acquirers
You are being asked to pay for exposure.
A renewal or a new property is on the table and you need to know what that audience is genuinely worth to you, not what the proposal claims.
Brands and sponsors
A decision is due and the room is split.
A congress, a budget cycle or a rights renewal is coming, and the internal view will not converge on its own.
Federations and institutional bodies
EvidenSe is Stéphane Schwander.
Eight years at UEFA. Eleven at the FEI, the international federation for equestrian sport, latterly as Head of Digital and then Head of Content and Platform Management, where I built and ran one of the strongest digital operations in Olympic sport, turning the federation into its own media platform and growing its owned audience from 351,000 to 5.3 million.
I have defended the budget, briefed the board and lived with the consequences. That is the difference between advice and a recommendation someone is prepared to sign.
-78% spend, +7% audience
paid media cut, audience grew, same year
CHF 1m+
new revenue in the first ten months
81%
of video views on channels we owned
Alongside the practice, I lecture at Toulouse Business School, mentor start-ups in ThinkSport's TECH4SPORT Accelerator, and advise PickEat.it.
Three domains of work.
Sport Revenue Intelligence.
Finding the value being left on the table.
Commercial friction audits, asset repackaging, revenue sprints.
Predictive Investment and Due Diligence.
De-risking capital before it is committed.
Investment memos, target simulation, portfolio and partnership review.
Decision systems for federations.
Faster, better documented decisions without losing control, credibility or institutional memory.
Fractional chief strategy support, AI-assisted decision workflows.
How the work is done.
We use modelling and AI to process evidence faster and more systematically than a traditional consulting team can. We do not use it to produce the answer.
The analysis is structured. The judgement is senior. The recommendation is argued, not generated.
Where predictive modelling genuinely adds value, we work with selected partners including Largo.ai, an EPFL spin-off.
Modelling processes the evidence. Senior judgement turns it into the decision.
- Senior-led throughout, from framing the decision to the final recommendation. No leverage model, no juniors learning on your engagement.
- Fixed fee, agreed before the engagement starts. No time-based billing.
- Every proposal defines the decision, the evidence, the assumptions to test, deliverables, timeline, fee, exclusions and next step.
Start with a conversation.
Thirty minutes. No material required in advance. If a sprint is not the right answer for where you are, I will say so.